3D Printing - Marvellous Marketing Tool Waiting to be Discovered

September 12, 2015

Contributing Writer: Atticus Cameron

Are you looking for a way to stand out from your competitors? Do you want a provocative marketing angle to help you become the 'top-of-mind' option for your business' niche? One option you might want to consider is integrating 3D printing into your overall business strategy. While purchasing your own 3D printer might not be a viable option, there are a number of platforms you can consider if you want to offer multi-dimensional products. Print a three-dimensional version of a customer's business logo as a gift to encourage loyalty to your company. Print your own magnets to use as promotional giveaways or social media prizes. Depending upon the wholesale cost of the products you carry, printing your own products to sell might be an option. Following are five companies you can explore for your printing needs:

Shapeways

Shapeways offers an incredible array of 3D printed products. Order anything from plastic dog tags to key chains and belt buckles. You can order art for your office walls or design a custom ring featuring your company's logo. Materials offered range from plastic to sandstone to silver. Use caution when discovering Shapeways as their product showcase can be hazardous to your time management plans.

(shapeways.com)

Matter

Matter lets you upload a file of the item you want printed, choose your printing material, and track the production of your item. Current printing materials include brass, sterling silver, and coloured enamel. Matter plans to eventually let customers request 3D printed products in lacquered wood and glazed ceramics.

(matter.io)

Pinshape

Pinshape is a cool option to explore if you're interested in integrating a variety of products into your marketing strategy. Offer anything from a multidimensional printed mini-robot to a sculpted figurine or piece of jewellery. How you incorporate 3D printed products into your company is only limited by your imagination.

(pinshape.com/index)

MatterFab

MatterFab offers 3D printing for metal. Whether you need to design a metal casing for a product you're selling or you want to create a template for a product you've invented, MatterFab can help turn your idea into a reality.

(matterfab.com)

FormLabs

If you decide you want to invest in a 3D printer for your business, FormLabs is an excellent option to consider. Compact and versatile, FormLabs' printer will have your custom printing shop up and running in short order. Resins, software, and finishing tools are all available to help you offer customization options to your customers.

(formlabs.com/en/products/form-1-plus)

The above-listed companies are just some of the options you can consider if you want to integrate multi-dimensional printing into your business strategy. Just imagine the attention your company's booth would attract at your next tradeshow if you were showing off your latest 3D printed gadgets. When other businesses in your niche are using the same marketing tools like Facebook and Twitter, it is essential to stand out from your competitors in a unique way. Becoming the first in your network to offer incredibly cool 3D printed products to your customers and clients might just be the 'stroke of genius' your business branding needs.

@gabby_bourne

Hi Gabrielle! Thank you for speaking with us today! Congratulations on your role in ‘Air’ we are looking forward to hearing all about the film and your role as Tiffany. But first of all please can you introduce yourself and tell us a little about you?

Thank you for having me! My friends and family call me Gabby. I grew up in Belgium, London, New Jersey, and Connecticut - a random collection of places I know. I was in Europe for 10 years and the US for 8. When I was 18 I moved to Los Angeles for college and made a home here. My dad grew up in Southern California and all his family is here, so it has always been the place I wanted to end up. I met my husband in college at USC - I was a BFA acting major and he played volleyball, and has since become a team USA beach volleyball Olympian, We now have a 3 year old daughter together. I’m currently working on balancing all of it - being a mom, acting, writing, DIY renovating our home. It’s a lot - but I’m feeling more fulfilled than ever before.

1. Again congratulations on your role in ‘Air’. Please can you give us a brief synopsis of the film and your role as Tiffany?

The movie tells the story of Nike in the 80s and how the Air Jordan line came to be. I play Tiffany, a secretary in the Nike office. There is a lot on the line for the company as they fight as a whole to keep their basketball division in tact. At the center, Sonny Vaccaro is desperately trying to find a way to make a deal with Michael Jordan. Tiffany’s desk is right outside of Sonny’s office, and she is often at the brunt of him not having a secretary. Taking his calls, messages, him asking favors of her etc.

2. What drew you to the role of Tiffany? Do you relate to her at all?

I love the role, but even more than that I was drawn to the opportunity to work opposite such an incredible cast and with Ben Affleck as a director. Working with Jason Bateman is definitely a career highlight. What more could you want as an actor!

3. ‘Air’ has an impressive cast! How did you find working alongside Matt Damon and Ben Affleck?

It was such an amazing experience. I was in awe watching Matt work. He just has something so special, and I got to watch him make real magic. I had a great time working with Ben. He’s such an actor’s director so that’s always fun. It was a really collaborative set and it just all ran so smoothly. And what an incredible story we got to tell. Definitely my favorite set experience to date.

4. Were there any funny/memorable behind the scenes moments we can know about?

There are some scenes that take place in the Nike office where it’s supposed to be raining. We shot everything in an office building in Santa Monica, and they had a rain machine set up on the roof of the building, coming down in the atrium. They did such a good job making it realistic but it was supposed to be really heavy to achieve what they were going for, and California is just not built for that amount of rain. The drainage system wasn’t up to par and it started flooding, so they had to ease up and wait to continue shooting until things dried out. That was my first time seeing one of those in action! Having grown up in London I find the rain really soothing, so I was enjoying every minute.

5. You have starred in some great films what have been your favourite projects and why?

This one definitely tops them all. I had a great experience working on the film “Girl on the Side” directed by Tori Time. She’s such a talented filmmaker, and a friend of mine, and I was a producer on the film as well as acting along side her, and it was just such a wonderful experience. We had an all female crew, and it’s such a beautiful story. Another favorite project to work on was my webseries “Mack of all Trades”. I wrote and produced this one, and brought together my dream cast and crew. I’ve really enjoyed being involved on the production side of things too. This one was great to work on because it’s a comedy, loosely based on some experiences I had as a female handywoman and finish carpenter. So we all just had loads of fun with it.

6. How did you get into acting? Was it always something you wanted to do?

I started acting in 5th grade at the American School in London, we had a drama class as part of our curriculum. I loved it so much that I started taking an acting class outside of school in London every Saturday. My teacher, Sasha Leslie, happened to be an agent and started sending me out on auditions. When I moved back to the US for high school I kept up with it, doing theater in school and also driving into New York City every weekend for acting class. It just became something that I loved so deeply. It felt good to connect with other people and characters through telling stories. I’ve never really doubted whether it was something I wanted to continue to pursue as a job, I’ve just continued to go for it as the passion remains.

7. What is a piece of advice you can give to those looking to break into the acting world?

Live a full life outside of acting and find other things that fulfill your creative bucket. It’s not something that feels super satisfying in the beginning, so I think the best way to make it long term is to pursue happiness outside of it, so you can be happy while working towards the dream. This way it’s sustainable long term, and you don’t have to feel in a rush to find success. Find a side job that fills you up rather than eats you up, the way that DIY and building does for me. And start writing for yourself. No one will write a more perfect part for you than you will for yourself.

8. We are very intrigued by your renovation and DIY skills! How did you get into it?

It started as a way to supplement my acting career. I had become interested in wood refinishing when I attempted to DIY my kitchen cabinets in my first apartment out of college. That ended up being a fail, but then I succeeded in my second kitchen when my husband and I bought our first house. My uncle gave me my first miter saw, taught me how to build a picture frame, and it just kind of spiraled into a huge passion for me. I started doing little projects here and there, and when I no longer wanted to bartend as a side job, I decided to start refinishing furniture for people, which turned into building custom furniture and doing handywoman work as well. I had a dream of renovating a fixer upper all myself, and two years ago that dream came true when we poured all our money into a run down duplex that needed everything you could possibly think of. I’ve just been learning as I go!

9. We would love to see some before and after snaps of your recent home renovation! What is the best DIY tip you can give?

The best DIY tip I’ve ever heard and the mantra I now live by is “everything is figure-outable”. It’s so easy in the beginning to get discouraged when something inevitably goes wrong or when it gets frustrating. But there’s always a way. All of these things are doable, and if someone else can figure it out then so can you. Every problem is solvable. Everything is figure-outable. One tiny step at a time, makes everything feel easier.

Kitchen: I designed and built / installed this kitchen myself using Ikea cabinets and Semi Handmade fronts. I also tiled the backsplash (this was my first time tiling!)

Dining room: DIY chair rail and picture frame moulding in the dining room.

Dining nook: I DIYed the built-in bench and shelving for this dining nook.

Living Room: I build this electric fireplace surround and floating hearth.

Laundry: I transformed this water heater closet into a washer/dryer closet.

Hallway: I DIYed this built in using birch wood and cane webbing for the door

Kitchen 2: I designed and installed this kitchen myself using Ikea cabinets and semi handmade fronts.

Bathroom: I DIYed this half shiplap wall and designed this bathroom.

10. Do you prefer acting or DIY? An unfair question, sorry!

This is an impossible question!! Acting has always been my number one, but at this point I don’t know if I could go without DIY. I’m so grateful to have two passions let alone one, and I feel like they work really well alongside of each other. They are both such huge elements of happiness in my life. I love getting to work with other actors and be on a team when it comes to making movies and tv. But I also love being a one woman show with DIY, not having to rely on other people and just being able to accomplish things at my own pace and how I want. That’s an unsatisfying answer but it’s all I’ve got.

11. Do you have any further acting or DIY projects coming up that you can tell us about?

I’m working on writing a pilot right now! It’s “Mack of all Trades,” following the same character as my webseries but a bit of a different tone and world. Think Netflix’s “Love” or Hulu’s “Dave”. Mack is a handywoman and finish carpenter, navigating the world of being a female in a male dominated trade. I’ll be playing Mack. On the DIY front, I’ve finished the interior of our duplex and am moving to the exterior! I’m currently doing my first stone veneer on the exterior of the house, and after will be transforming the back patio space. Really excited for all of it!

AIR

AIR tells the incredible story ‘Sonny Vaccaro’ and Nike as they pursue basketball rookie Michael Jordan, and creating a partnership that revolutionizes the world of sports and contemporary culture. In the film Gabrielle brings to life ‘Tiffany,’ Matt Damon’s ‘Sonny Vaccaro’s’ right hand woman. What originally was supposed to be a shoot lasting a few days, quickly turned into almost a full month of filming after seeing her chemistry with the cast on set.
Stars Ben Affleck and Matt Damon

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